Hipsters beware, PBR on the rise
My freaky friend Phil, aka Bukkake on Lapland Metal linked me to this tonight. As a fan of PBR, I really hope it doesn’t get too expensive, but in all reality, beer has been getting more expensive in the last couple of years anyway, regardless of the brand.
“Pabst’s success actually comes from years before the recession.
Pabst managed to pull of a strangely effective word-of-mouth campaign that made the long-declining brand an “ironic downscale chic choice for bike messengers and other younger drinkers who viewed the beer as a statement of non-mainstream taste,” reports Crain’s.”
Read the article on NBC Los Angeles.
-gRant
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PBR is dog shit. It is one of the worst things you can put in your body. Even if it was 50 cents a can why would you still willingly pay for crap. Seeing a kid with a case of PBR under his arm reminds me how stupid and un-cultured some people are.
The BR in PBR stands for Blue Ribbon. For some reason a lot of people over the last 100 years seemed to think it was a great beer considering the volume of their production. Or they would just be Pabst Brewing Company.
We hate to see you so worked up.
Alcohol is poison, but Hipsters just ruin everything anyway. They deserve to have their sacred beer brand gentrified.
now were talkin! lets buy their houses while we are at it!